Jeff Bezos-Backed Slate Auto Unveils Transformer-Style EVs in Guerrilla Teaser Campaign

Jeff Bezos-Backed Slate Auto Unveils Transformer-Style EVs in Guerrilla Teaser Campaign In a bold and unconventional move, Slate Auto, a Michigan-based electric vehicle (EV) startup reportedly backed by Amazon founder Jeff Bezos, has captured public attention with a guerrilla marketing campaign that teases its upcoming line of affordable, modular EVs. The campaign, featuring camouflaged prototypes disguised as vehicles for fictitious companies, has sparked intrigue and speculation ahead of the official reveal scheduled for April 24 at Long Beach Airport. A Stealthy Debut on California Streets Over the past weekend, residents and visitors in areas like Venice Beach and downtown Los Angeles encountered mysterious vehicles parked conspicuously on the streets. These prototypes, wrapped in satirical branding for non-existent companies such as "CryShare" and "CatThurrrapy," were part of Slate Auto's teaser strategy. The "CryShare" vehicle, for instance, feat...